One of the most effective and popular ways to get traffic to the websites is Online PPC advertising. PPC advertising, is also known as pay-per-click advertising and it is the way through which website owners can get targeted traffic to their websites without spending to much money.
The benefit of using PPC advertising is that you only pay your bid on a key word or key phrase if customers click on the link to your ad in the search engine results. The more your ad is clicked on, the more you pay. The overall goal with any PPC advertising campaign is to get website traffic and if you are paying more, you are getting more visitors to your website.
There are some important things about pay-per-click advertising campaign. First, it is very important that you choose the keywords that are best suited to your particular web site. PPC advertising can be a very successful marketing tool when used correctly, but you must maximize the efficiency of your ads in order for it to work well for your business.
Pay-per-click advertising can be used as your only method of online advertising, or it can be used in conjunction with various other forms of advertising.
There are basically two forms of PPC advertising.
First, ads spread throughout the entire Internet. These may be obvious or can be more effectively merged into the site construction – they offer a short ( maybe 30 words ) describing your business and a link to your website or can be banners on the sidebar or simple links that look like a menu.
Second, paid search engine rankings. This strategy allows customers searching for your particular keywords to find you at the top of the search engine listing, even if your site ranking wouldn’t normally place you there otherwise.
Here an image example:
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UPDATE: Google is making now a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”
There are many ways to get your web site seen online. This type of advertising makes sense to people who want to make sure that they are only paying for results, and not pre-paying for something that may or may not prove beneficial. This is where pay-per-click advertising works best for website owners; you only pay when someone clicks on your website through the search engine.
The great thing about PPC advertising is that you only pay a certain amount when someone clicks on your ad link when it comes up in the search engine. PPC advertising is a win-win situation!
If you are trying to get more exposure for your website you really should take a serious look at PPC advertising. It has proven over the last couple of years to be one of the most effective marketing tools in the business. It has been estimated that millions of dollars are paid out per year for PPC advertising, proving that it really has a place in online advertising. PPC advertising works because people respond to it.
Pay-per-click advertising is simply genius, no matter what side of the business you are on. It works because if people don’t find all of the info they need in one particular place they will then click on the links on that page. Also, people trust web pages that provide good content, so they assume that the links on the page are worth clicking. All around PPC advertising works because it is set up to work! This is a truly flawless advertising plan.
If you’re looking to increase your online presence, find new customers, sell more products or simply make your brand known, PPC advertising may be right for you. With careful thought, pay-per-click advertising can be both profitable and beneficial for your online business.
How to do it right
Do key to a succesful ppc advertising campiagn is to not to spend to much on the advertising, without a plan. You need to test, test, test. That means you need to make 3 – 5 ads with differant headline and promote each of these ads with a small amount of money, say each ad 5-10 dollar.
And the ad that performs best ( means get the most clicks out of 1000 impressions ) will be promoted with a larger budget. Of course the testing don`t need to end there, once you have tested the headline you can also test the description and of course the whole landing- or squeeze page, to get the most out of your money, means a better ROI ( Return on Investment ).
thanks for reading!